Intel's Itanium2

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Case Details:			Price:
Case Code	:	BSTA081	Electronic FSormat: Rs. 500; Courier (within India):Rs. 25 Extra Themes -
Case Length	:	17 Pages
Period	:	1994 - 2003
Organization	:	Intel
Pub Date	:	2003
Teaching Note	:	Not Available
Countries	:	Global
Industry	:	Information Technology, Semiconductors

Abstract:

Intel's Itanium processors were 64-bit chips, specifically designed for high-end enterprise and high-performance applications. The Itanium 2 processor was the second in the Itanium processor family. Intel faced major challenges in gaining acceptance for Itanium. Intel had put tremendous amounts of energy and money behind Itanium. Intel's IA-64 fund, started by Intel for encouraging the use of Intel architecture, had invested heavily in start-ups to assist them in developing Itanium-based applications, and worked extensively with established hardware and software manufacturers to get them involved in Itanium-based projects.

Would Itanium 2 also share the same fate as Itanium 1 or would the tech world embrace this new processor? The case illustrates the challenges involved in gaining market acceptance for a new technology.

Keywords:

64-bit computing, Itanium 2, Microprocessor, AMD (Advanced Micro Devices Inc), Explicitly Parallel Instruction Computing architecture (EPIC), Intel, Processor, Itanium 1, 1 Gigahertz, Craig Barrett, IBM, Sun Microsystems, EPIC design, Chip, Pentium

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